Visual identity is the company's corporate identity, the external visual features by which the brand stands out and represents itself to the world.
Each brand is individual because it serves to meet the needs of entirely different target groups. And you need to show your character so that consumers remember and love you. In relationships with brands, as with other people, people are friends with those they like and understand.
Individual brand features should be considered in external (visual) and internal identity. They are interconnected, as the inner essence - identity, values, mission, and positioning of the brand determines its visual identity. The elements of external identity are logo, iconography, color, typography, and images.
Why a company needs a visual identity
Calling attention
For the company's future success and long-term interaction with consumers, it is essential to interest the target audience and get its attention, for example, by using original and high-quality packaging, an unconventional website, or a unique logo. People judge the opportunities and qualities of a business based on first impressions of its visual style.
Raising awareness
The modern market is very competitive. That is why companies need to stand out among such manufacturers and stay in the memory of their customers, causing them positive emotions and associations. Visual identity helps the client recognize the brand «in person» and notice its products. So the company, step by step, turns into the Lovemark brand.
Branding
Sometimes consumers subconsciously and without much effort read information "coded" in images and symbols, color palettes, and visual style - sphere of activity, character, and company positioning. Visual identity elements provide a unified and memorable brand image - people "read" the brand as marketers and designers of companies want it.
Good for business
Developing a strong corporate identity is a significant factor for business success. Visual identity will help to create a reputation, stand out from the competition and attract new customers and investors. A business that invests in visual identity automatically claims to be a significant player in its niche.
What do we offer
We help companies understand their unique character and develop a recognizable corporate identity to help them stand out among competitors.
Brand definition - analyze the product/service that your business offers. We define its place in the market and clients' emotional and rational motivation. We create a brand to promote your business, motivate new customers, and differentiate you from competitors.
A unique corporate identity - develop logos, color palettes, and iconography corresponding to your company's vision, values, target audience, and positioning.
Typography - with the help of fonts, the brand can strengthen and clarify its identity and convey the right feelings and message. Typography is a handy tool for conveying visual identity.
Image definition - images that the brand will use in visual advertising materials, website design, social networking pages, newsletters, and other products. Images should be holistic and consistent with the company’s mission.
A brand legend - an emotional and realistic story about how your business was created. Such a story will remain in the memory of consumers and will form positive associations with the company.
Tracking the company’s online reputation - help you work on building a positive reputation, monitor reviews, close objections, and respond to negativity correctly.
Investment in professional corporate identity development can pay off several times. And the lack of quality visual identity can cost your business much more. That is why you should appeal to experienced specialists to create a quality corporate style.