martech

30.06.2025

Voice of the customer tools: an overview of popular applications

Voice of Customer (VoC) tools help build long-term relationships with customers and improve the customer experience.
09.06.2025

AI agents and their benefits for small and medium-sized businesses

AI agents are innovative software that can perform tasks without human intervention.
19.05.2025

How ChatGPT search is changing marketing approaches in the B2B sector

ChatGPT search has led to changes in user behaviour. Research shows that the tool has influenced the buying process in the B2B sector.
14.04.2025

Technology giants step up investment in AI

Amazon, Microsoft, Google and Meta will invest a combined US$320 billion. The higher rates indicate serious competition from Chinese developers.