Digital marketing is a set of marketing activities using digital media to promote products and services online.
As digital technologies have permeated all spheres of human life and significantly impact business interaction with consumers, digital marketing touches every aspect of business and determines its future success. Your company cannot do without a well-designed and properly implemented digital marketing strategy to remain competitive in the emerging global market.
Digital marketing involves creating and promoting content through channels such as websites, social networks, digital radio and television, email, and mobile applications.
Why a company needs digital marketing
Demand generation
The variety of digital content types and forms allows companies to communicate with consumers in a language they understand and demonstrate the benefits of their products, closing "pain" and customers' needs and solving their problems. With content, you can draw attention to the product and shape the need for it, i.e., the desire to buy it.
Raising awareness
Awareness is extremely important for the company at any stage of its development because whether the consumer remembers your brand directly depends on the number of sales. The regular online promotion forms a positive image of the company, increasing its awareness and forming a pool of loyal consumers.
Profit increase
Digital marketing allows you to turn your website and visitors into buyers and increase the company’s profit by expanding the customer base. In addition, any well-used digital media can be a source of income, providing an inflow of potential and motivated customers.
Loyalty gain
Digital marketing methods and tools allow business companies to deeply study their consumers, interests, and motivations. Collecting and analyzing such data can prepare customers for personalized, continuously relevant offers and promotions. A customized approach enhances loyalty and credibility.
What do we offer?
Our experienced team is working out what digital promotion should be for your company to achieve its goals by the target date.
Email marketing - we provide effective communication between businesses and customers (B2C) and different companies (B2B) via e-mail. Helps to create a database and start an email service, to create exciting and personalized digital letters and promotional materials.
Video marketing - we help promote your digital content on one of the most powerful digital marketing channels. High-quality and useful videos increase the target audience's engagement and sales in both the B2C and B2B segments.
Social media marketing - we reach specific target audiences and establish communication with them on social networks. We select relevant platforms and help create unique visual content, establish interaction with influencers.
Content marketing - we create personalized communication with your target audience, optimizing content for the recipient. We create diverse content in the same style as the company: texts of emails, websites, advertisements, press releases and articles, blogs and newsletters, digital cards, and logos.
PPC - we advise on planning and assisting of pay-per-click promotion campaigns on search engines and social networks to increase recognizability, attract traffic to the website, or perform conversion actions. We generate leads and promote on third-party sites to attract more potential customers.
Affiliate marketing - we establish effective partnerships and ensure successful participation in partner programs, analytics, and tracking of promotion campaigns.