The development of corporate style is the creation of an ordered complex of verbal and non-verbal elements, which form a holistic image of the company in the system.
Developing a corporate style is an important stage of branding the company and determination of its unique individuality. Modern corporate style is created using graphic languages and images and contains many elements.
Corporate style forms not only logos, color gamut, or font pairs but also the shape and packaging of products, unique visual style and voice brand, images and associations, brand's value system, and much more.
Why a company needs a corporate identity
Increasing brand awareness
The most crucial task that corporate identity solves is to increase brand awareness. The unified style, traced through all company verbal and non-verbal communications, attracts the audience's attention, for which millions of brands struggle worldwide. Corporate identity makes the voice of your brand audible.
Brand image building
Corporate identity emphasizes, adjusts, and helps form a unified brand image in customers' minds. What brand are you - good-natured, active, extreme, sports, life-affirming? Your unique corporate style will tell your audience and partners about this.
Improved communication
Unified image, voice, and manner of brand communication simplify interaction with the target audience and help to quickly formulate both periodic (reports, presentations, commercial offers) and situational communications (special offers, greetings).
Media simplification
A well-designed and approved visual system, which will always be at your hand, allows you to withstand the same style as any visual advertising product and branded media. Employee merchandise or gifts to partners, printing products, and office space will always be designed quickly and in the same corporate style.
What do we offer
We immerse ourselves in the context and develop a unique corporate identity that emphasizes the individuality and character of your brand.
Brand identity - define brand identity and create a holistic image in people’s minds about what your company is.
Brand values - shared values are the main driving force for buying for 64% of consumers. People want to know that the companies they give their money to use it in ways they support.
Mascot - if necessary, create a brand character. This element is not required for corporate style but is an emotional component of the image.
Branded graphics, colors and fonts - define visual elements, images, and colors that characterize the specifics of the business, develop branded modular grids, and consider the variability of corporate communication.
Packaging design - we develop original packaging designs for your products, which will emphasize their uniqueness and increase brand recognition.
Company and presentation documentation - develop the design of business cards, forms, folders, catalogs, presentations, and digital newsletters.
Slogan - we come to the creation of the slogan as an independent element of corporate style. It can be written or audiovisual.
Interior & exterior - develop ideas of interior and exterior branding for commercial objects, and create a brand design that fully corresponds to the positioning and mood of your brand.