What is it and why is it needed?
Copywriting is the process of creating texts. And this is a very responsible part of promotion, because marketing tasks can and should be solved with the help of high-quality text. What can a good text do? Attract attention, build trust, motivate decision-making and, of course, sell goods or services.
Strong texts from the marketing point of view are created by specialist copywriters who have a perfect command of language and know everything about the brand and its product. From the history of creation to the main competitive advantages and imperceptible at first glance features. The text created by a copywriter can be posted on any online resource: corporate website, marketplace, price-aggregator, brand page in a social network, etc.
Users are increasingly making deliberate purchases and trying to learn about the brand, product or service as much useful and important information as possible. Therefore, do not neglect copywriting and publish on the site useless text blocks, written according to a template or copied from another source. Such a description causes irritation and confusion of the user and will only achieve one action - cause the potential client's desire to quickly close the tab with your site. Most likely, he will no longer want to visit your page.
To arouse genuine interest of your target audience with information about your company and present it as advantageously as possible, the process of writing texts about the brand should be approached with the utmost seriousness and responsibility.
The texts on your corporate web resource, online store, should work for:
- improving the visibility of the resource in search aggregators;
- providing users with useful information: to explain, help, advise, teach;
- higher conversion rates site, its individual pages;
- increasing the number of sales.
The main thing we focus on
We know how important a high-quality text is for the promotion of your company. That is why we guarantee that the texts created by our specialists will be:
- Unique
Articles, descriptions, news and all the text blocks on your site will be individual and exclusive. Our copywriter will write them specifically for you, immersing himself in the field of your business. The uniqueness of text content - the first thing that search robots pay attention to when checking and ranking a resource. - Responsive to users' target requests
We are engaged in a selection and analysis of target users' requests, we form keywords and phrases and naturally weave them into the text. Key words and key phrases are the words most often used by your potential clients when they are looking for goods and services similar to yours. It is on the basis of such words and phrases that the search engine generates results. - Optimized and well designed
Your text will be as informative and structured as possible to facilitate the perception of users. We will also optimize it for search engine requirements, and form the correct tags and anchors.
- Simple and understandable
Users want to consume information in a language that is simple and understandable to them. There is no need to create cumbersome structures and use complex terms. All texts will be written for your target audience and provide them with maximum useful information. - Content
When we plan an article, we take into account all the features of the topic, analyze the interests and pains of your potential customers, and finally create a text that best satisfies the interest of users. - The necessary volume
In order to determine the optimum volume of text, we analyze the main competitors in search results, the quality of their material and the number of characters. As a rule, the volume of 2000-4000 characters is enough to create a capacious and useful text. - Literate
We have a staff member who checks texts for grammatical errors and typos before delivery and publication. We know that any, even the smallest and annoying mistake can have a negative impact on your reputation and spoil the users' attitude to your brand. Literate texts are a sign of respect and care for your readers.