Blogging as a marketing tool: key strategies

What blogging helps you do

Blogging is not just a way to express yourself and share your thoughts. When used correctly, it is a powerful marketing tool. Thanks to a blog, you can achieve the tasks of positioning, creating a certain authority for a company or a person. It also helps to generate leads and attract organic traffic.

However, in order for this tool to bring the desired result, it is necessary to think through every detail.

Important points when blogging

Articles and their subject matter play a key role in success. The best results are achieved by blogs that focus on a specific, often niche topic. Popular topics include: 

• food;
• lifestyle;
• travel;
• arts and crafts.

According to RankIQ, these topics account for 74% of high-ranking sites. This doesn’t mean that other content won’t work. The topics must match the target audience’s interests. In this case, users will regularly read new articles and recommend them to people they know. 

Promotion through a blog is often an additional tactic. In combination with social networks, this strategy can be very effective. From a marketing point of view, the resource helps to solve the following tasks:

• increase the company’s authority in the market;
• build close and trusting relationships with clients;
• enhance brand awareness;
• drive traffic to the site;
• attract potential customers.

To achieve these results, it is necessary to invest time and resources. Regular publishing is a key factor in successful promotion. It is significant to recognise that blogging is a long-term strategy that is closely linked to SEO. In addition to choosing a relevant topic, it is necessary to carefully craft the text, including keywords. This will help to increase the site’s position in search engine results and expand the audience. Another form of promotion is backlinks. They demonstrate the authority of the resource to search algorithms.

Guest blogging is also an effective solution. This involves placing articles on partner sites, which will increase the coverage of the audience.

To increase engagement, it is important to use different content formats. In addition to textual content, you can post images, infographics, long reads and news articles on your blog. Each of these options is an effective way to engage your audience.

AI assistants

AI copywriting tools are excellent blogging aids. Thanks to them, it is possible to generate a large number of topics for publication, create and edit articles. Artificial intelligence can create any type of content, and a specialist only needs to tweak it.

Chatbots allow publications to be personalised, increasing the chances of attracting the right category of audience. By collecting and analysing user data, AI suggests related articles to the reader. This approach helps to keep consumers on the platform.

The most popular AI tools for content creation are ChatGPT, Midjourney and DALL-E. Grammarly, Hemingway, Copyscape and Turnitin are useful for content editing.