Why long-tail keywords are important for successful SEO promotion

How to select and use long-tail keywords

​In modern SEO, long-tail keywords play a crucial role. They are more precise and extended search queries. They usually consist of three or more words. For example, instead of the generic query ‘shoes’, a user might search for ‘comfortable women’s trainers with arch support’. These queries have a lower search volume but better reflect the user’s specific intent. Long tail keywords also attract a warmer audience.

Benefits of using long-tail keywords

When a company uses more precise and detailed keyword phrases in its SEO efforts, it gains several benefits:

1. Attract targeted traffic. People come to the website looking for a specific product or service. For example, if someone types in ‘buy organic apple sauce for babies’, they are most likely interested in making a purchase, not just looking for information.
2. Increased conversions. A website visitor is more likely to take a targeted action. They may buy a product, leave an enquiry or subscribe to a newsletter. The more relevant their query, the more likely they are to make a purchase.
3. Reduced advertising costs. Because there is less competition for long-tail keywords, the cost per click (CPC) is lower. The ads are shown to the audience that is actually interested in the offer.

In addition, less competition for such keywords means that the site using them is easier to promote in the search rankings. When a business uses specific phrases, it is more likely to attract the user’s attention. These consumers will also be interested in their products or services.

For smaller businesses, long-tail keywords are an opportunity to compete with big brands. They allow you to stand out in your market and attract exactly the audience that is interested in what you have to offer.

How to choose keywords

Keyword selection is the foundation of a successful SEO strategy. To use long tail keywords, you first need to choose them correctly. There are several tools to help you do this:

• Google Keyword Planner shows how many times users have searched for certain keywords and how difficult it is to compete for them.
• Answer the public provides popular questions people are asking about a topic you’re interested in.
• Ubersuggest and SEMrush generate keyword ideas and provide data on their performance. This can include information on frequency and competition.

You can also use:

• Search engine autocomplete. When you start typing a query, the system suggests popular choices.
• The ‘People also ask’ section contains additional questions and topics that people are searching for.

These methods will help you find narrow and less competitive queries that are easier to promote.

Once you’ve chosen your keywords, it’s important to implement them correctly in your content. Including long-tail keywords in headings and subheadings helps search engines and users understand the main topic of the text more quickly. It’s also essential to include them in meta descriptions, which are short summaries that appear in search results and help improve the site’s visibility. It is crucial to integrate keywords naturally into the text. They should fit seamlessly into sentences without disrupting the structure of the content.

Finally, long-tail keywords are a vital tool for improving your SEO strategy. They help you reach your target audience and increase conversions. However, success depends on the correct selection of phrases and their natural implementation in the content. When used wisely, long-tail keywords can significantly improve SEO performance.