Why you need banner advertising
Banner, or as it is also called, media advertising as a promotional tool has been used by marketers for a very long time. Along with mailing lists, it is considered one of the earliest ways to attract the attention of potential customers on the Internet. For over three decades, banner ads that combine visual and textual elements, compete for the attention of users and motivate them to go to the advertiser's site and make a purchase. Banner ads always contain a specific benefit offer and a call to action.
Banner ads have an attractive psychological effect due to the peculiarities of its format. Bright eye-catching image works like a magnet and primarily attracts the attention of the user. The text part of the banner is small and consists of only a few words. This enables not only to quickly get acquainted with the trade offer, but also to decide whether the user needs it. Even greater conversion rate has a banner ad with a dynamic image, as it is more interested in the user.
Goals of banner advertising
In terms of marketing banner advertising performs a number of important tasks, not only related to direct sales, but also to work directly with the target audience. First and foremost this is:
- Increasing the customer base, finding new potential customers, expanding the target audience.
- Getting to know the company's new product and collecting behavioral reactions to it.
- Warming up and closing a sales transaction with a customer who has been to the site, but for some reason has not placed an order or has not paid for items that have already been added to the cart.
- Motivate the customer to make a profitable repeat purchase. After being satisfied with the quality of goods and service, the customer will definitely be happy to buy something again, taking advantage of a new profitable offer.
- Attracting attention to the company, working on recognition. Sometimes the purpose of banner advertising may not be to stimulate people to go to the site or make a purchase, but to help remember the logo, name, and corporate identity of the brand.
Types of banners
Static. These are such banners, which are made in the form of a classic image. Static image format .jpeg, .png, .webp designer and marketer create based on the visual image of goods or associative images and advertising text. This is one of the most common, but not always the most effective types of banner advertising. It has one plus: the relative affordability of creation, and a big minus - the inability to adapt the banner to the screen resolution of different devices (mobile, tablet, desktop).
Dynamic. This is a modern and more popular type of advertising banners, made with moving elements and animation. Such images are created by specialists using modern technologies and the НTML5 language. The main advantage of this type - adaptability for different devices. In the early days of dynamic banners to create animation designers used Flash-technology, but today it is outdated and not used, as such banners do not have the adaptability.
